Marketing can be a tough and sometimes frustrating endeavor. There are so many things to keep track of and the competition is fierce. But, there’s no need to worry! We’re here to help you out with some of our best marketing tips that we’ve learned over time. Check them out below for some useful advice that will get your business ahead of the game!
-Create a strong social media presence
First, make sure that your business has a strong social media presence. If you don’t, what does your company stand for? What are the values of those who work there? These things need to be represented online so potential customers know exactly what they’re getting into when they patronize you or hire someone from your team.
-Understand where your target market is hanging out
Second, it’s important to understand where most people hangout on social media and which platforms will reach them best! For example, if you have an older clientele then Facebook might not be ideal since younger generations are using Instagram more frequently than their parents’ generation. Researching these statistics can help ensure that all of the content used gets in front of the right eyes.
-Pay attention to SEO
Third, pay attention to how you optimize your posts or hire an SEO agency to do so. SEO is a great way to get people to find you on social media and Google! You should include keywords in tags, titles, descriptions etc. This will help make sure that the content gets found not only by those scrolling through their feed but also other search engines like Bing or Yahoo which are used frequently too. You should also pay attention to PPC management to get the word out about your business.
-Be consistent across platforms
Fourth, be consistent with all of your content creation across various platforms! People expect visual consistency whether it’s Facebook ads vs Twitter Ads so try to maintain similar aesthetics across all channels for each campaign. To create this type of synergy between campaigns just do some research into what types of images work best on certain sites or test them out yourself until you figure out what people respond to best.
-Understand when to post what
Fifth, understand the best times of day to post on each platform. This is a great way to help maximize exposure and reach more people! You can see our insights into when your audience will be most active in the “Activity” tab on Facebook – just click into that section and you’ll be able to see when most people are on.